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PGT Digital Showcase

Twenty Twenty

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Key Insights

Key Insights

Data were collated and analysed using affinity mapping. Key insights included:
Non-donator Gen Z

• seek for personal benefits and personal satisfaction because their focus is on themselves rather than others, they donate mainly to satisfy themselves.

• want to be 100% sure of what's going to happen during and after the donation, eliminate the uncertainty because they won't spend their money on uncertainty but eliminating uncertainty and one good experience will be the first step to form a donating habit.

• want to donate easily, know where and how to donate because they don't see how/where to donate, and too many decisions overwhelm them, causing action paralysis; but also it is very easy to ignore/block charities which they do a lot.

• want their donation to be impactful, memorable and meaningful for them to do it again because they want to reach to a higher mood after donating.

• have to get motivated to donate and become more aware of charities: their low awareness forms high trust but a low motivation to donate. On the other hand; donors have low trust in charities, but high motivation to donate.

Design Iteration

Design Iteration

• Key insights were turned into around 100 “How Might We?” questions. Afterwards, they were consolidated; leaving 25 of them. These 25 HMW's were grouped again in an evaluation matrix above.

• These groups were used while generating ideas with Crazy 8’s. Generated ideas were evaluated with their positive and negative parts, and they further evaluated with an evaluation matrix to decide the initial concept.

• Then, the initial concept was expanded further to address key features, design principles and persona. The concept was also shaped with a storyboard and to-be user journey map.

• Co-design and experience prototyping sessions have been conducted many times which resulted in five iterations to deliver the final design.

Final Design

Final Design

All of this detailed hard work has resulted in the Animal Planet app where animal charity donations become an engaging activity.

Animal Planet makes a disruption for good, creating a new era in donating. The app focuses on the post donation phase to create the best experience in the aim of motivating to donate again. After experiencing a highly exciting post-donation; users, later on, receive an e-mail showing the campaign process, which increases accountability. Further, Animal Planet also emphasizes how donations can change the planet by visualizing it.

As a result, Animal Planet creates a more responsible, aware generation that cares about animals, hence the world; bringing one step closer to achieve sustainable development goals.

All participants were fascinated by the donation experience that one participant even said “Feels like healing the earth. I’m making the earth a better place". While user experience of Animal Planet succesfully delivered the intentions of motivating and giving trust, the project awaits for future developments.

Ayberk Aksu

I seek to create innovative and delightful user experiences with a multidisciplinary approach.

I come from Istanbul, Turkey and I have a first degree in Industrial Design from Istanbul Techincal University. I worked as a UX Design Intern before joining the UXD MA.

Innovation comes from a multidisciplinary mindset. I have become a multidisciplinary designer throughout my life by experiencing a diverse team environment many times and being highly capable of perceiving analytical, technical issues; by learning and adapting quickly. Being highly emphatic allows me to understand the users better.

Now, being competent in all aspects of a design process and with a strong foundation in UX; my ultimate aim is to make a difference through UX under the themes of innovation, future, and digital world.

Major Project

Designing to Increase Trust Towards Charities and Motivation to Donate


As a UX Designer:

In April 2020, we have received "Honorable Mention" as a team out of 1620 participants in the design challenge Creative Jam which was held by Adobe and Airbnb. It was a 48-hour event and as a team of three, we designed a working prototype according to the brief. Our team was awarded with "Honorable Mention".

In November 2019, we have received Best Prototyping Award as a team from the UXATHON which was held at Loughborough University where we partnered with MBA students from Hong Kong University. It was a one-day event that in teams of five, we were given a brief where we had to design a user experience for a start-up business. We refined the brief, defined the concept clearly, and designed a prototype and a service. Our team was awarded with "Best Prototyping Award".

As a Product Designer:

In 2019, my packaging project which I designed for the school was appeared in "Packaging World" magazine in Turkey, which is the number one packaging magazine in the country.

In 2017, a sitting unit designed by me was exhibited in Sweden and it was selected as the best project of the exhibition. Me and my sitting unit was then appeared in the newspaper Nybro Extra, Sweden.

Three years in a row in my Bachelor, my projects were selected to "Best Projects of the Semester" at Istanbul Technical University to be exhibited.