Focusing on enhancing the well being of Chinese Millennial young working… [Read more]
Path is a smart App that supports Chinese Millennial young working couples in tackling the chaos at the very beginning of their parenthood
Path provides Chinese millennial working couples with personalised family plans and visualised fatigue detection to support them in tackling chaos and building empathy with each other so that they can live an organised and harmonious life.
Unequal allocation of domestic work aggravates the chaos and tension that new mums and dads are confronting
The unequal gender-based division of domestic work, which is linked to the big context of the United Nations's five goal-targets of gender equality, causing disharmony and tension in the family especially when young working couples are at the very beginning after their first baby birth. This project focuses on understanding the impact of gender stereotyping on domestic work allocation in the family in order to inform the design of a product or service for elevating harmony between young working couples.
Research was conducted to collect data around participants' behaviours, thoughts and feelings pertaining to the topic by employing a variety methods so that further development would be built on a valid data basis.
The research was carried out in two rounds supplemented with secondary research in need. Online Questionnaire, Timeline and Dairy Study were employed in the first round to collect understandings, questions and observations in order to inform the second round. Semi-structured interviews and role swapping were applied to obtain in-depth insights and build empathy between couples who participated in the research.
Possible design directions
Three possible directions were identified from insights got from data analysation employing the affinity diagramming.
Concept generation and development
∙ Co-design activity was carried out with participants to decide the final direction and narrowed target users for drawing out the persona.
∙ Concept ideas were generated by using the HWM method and evaluated with a matrix related to issues needing addressing. And then three ideas were storyboarded to test with target users for shaping the final concept statement.
∙ The MoSCow method was employed to determine key user needs needing meeting in the final design.
∙ User Journeys were illustrated to clarify what the final experience would be in the final design.
On boarding service
A conversation style interaction was designed to talk with users to gain their data in a way conveying an intelligent and relaxed feeling.
Family view and personal view of plan as well as fatigue level
Users can get their personalised plan and view chores in either family or personal view. They can also view their fatigue level to be aware of their own health. Moreover, they can adjust data to obtain a more personalised plan in need.
Take a break
Users can take a break with the support of this smart App when they feel unable to participate in the family plan so that they could enjoy a guilt-free break.
Focusing on enhancing the well being of Chinese Millennial young working couples by tackling the unfair allocation of household chores.