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PGT Digital Showcase

Twenty Twenty

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Affinity Map

Affinity Map

An Affinity Map was made at the end of the research process. Data from participants were put into groups to help classification and to make sense of the data.

What BEV Drivers Constantly Feel

What BEV Drivers Constantly Feel

From my research, I found some pain points mentioned by BEV drivers about their driving and ownership experience. They feel uncertain because public chargers can be occupied at an uncertain amount of time, or it can be broken, which gives them range anxiety. They also think the BEVs can be unpredictable because of the closure of service stations means they won't be able to charge near the motorway; the weather can also make it difficult to predict the battery range as it often drops quicker than anticipated. Finally, they think BEVs can be unreliable because battery health deteriorates over time, the apps used for public chargers may not work and the possibility of an unsuccessful charge whilst using public chargers.

Nathan Lai

Using the power of crowdsourced data and Artificial Intelligence, this project creates a cohesive system for EV drivers and potential EV drivers.

In 2019, the UK government had declared 'climate emergency', acknowledging the severity of the impact that can be produced by climate change. One of the schemes to reduce emission is the 'Road to Zero' strategy. The aim is to have almost every car and van to be zero-emission by 2050. My goal for this project was to research and design a product that can encourage drivers to switch to BEV (Battery Electric Vehicle).

In this project, I've developed my physical research skills and as well as gained experience in remote research with participants. After gathering the data, different design tools were used for the ideation process, such as Affinity Mapping, How Might We opportunity statements, Trend vs Trend Matrix, etc.

With the help of those tools, I was able to create a system not only to empower the driver's decision to switch but also, to help retain existing BEV drivers by improving their current ownership experience.

In the future, I hope to continue the path to work on meaningful projects that can have a positive impact on society and the environment. My future career aim is to be a Product Manager which allows me to combine my Computer Science technological knowledge with my UX user-centred design skill to create useful, usable and feasible products for stakeholders.

Major Project

Empowering Drivers' Decision to Switch to BEV