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PGT Digital Showcase

Twenty Twenty

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Teodora Straianu

User Experience Design

Key insights

Key insights

The data gathered was analysed using a series of techniques, most notably Affinity Mapping.

The key insights included:
- The people struggling most with working from home are those who are normally very social.
- Most of the pain points identified focused on missing the office environment and the social aspect of work.
- People found it more difficult to still feel like they are part of a team while working remotely.

Concept generation

Concept generation

HMW statements were then formulated based on the key insights and a prioritisation matrix was used to identify the most promising areas.

Based on this, an opportunity was identified in recreating the office atmosphere and the feeling of being ‘part of a team’ in a virtual environment. A number of concepts were produced using the Crazy 8s technique. Co-design workshops with users then helped combine the different ideas into an initial concept.

A set of experience design principles was then created and the MoSCoW technique was used to prioritize the different potential features mentioned in the workshop.

Prototyping and User Testing

Prototyping and User Testing

To start turning the concept into a real, tangible product, an initial low-fi prototype was sketched on paper. The prototype was then tested in a workshop with target users, in order to obtain further feedback on the idea and answer a number of design questions. Once the initial version of the prototype was validated through user feedback, two more high fidelity iterations were produced in Adobe XD and tested with users before arriving at the final concept.

Final Concept

Final Concept

Team It is a desktop platform that recreates the office atmosphere through the use of visual, as well as auditory elements: a map shows co-workers’ avatars sitting at desks and working together or going to the break room, while a ‘background office sound’ plays.

Key features

Key features

Teodora Straianu

I am a user-centred designer who particularly loves designing with interesting, emerging technologies and trying to change the world through design.

I am originally from Romania, but attended university in the UK, at the University of Birmingham, where I studied Computer Science. During my last year of undergraduate studies I discovered Human-Computer Interaction and through that became instantly interested in user-centred design, which later inspired me to enrol in the UX Design MA.

In my design work, I simply aim to always make things less complicated. I believe the key to good design is identifying the core needs of the user and focusing on fulfilling them without adding any unnecessary steps. I am especially interested in designing with emerging technologies such as AI and in designing for social innovation. While I enjoy user research, I believe my strength is interaction design, due to my desire to simplify the user journey as much as possible, as well as my interest in visual design.

Major Project

Improving the experience of working from home during the Covid-19 pandemic

Awards

As part of a team of four, I worked on developing a project that received funding through the Ford Fund Smart Mobility Challenge. Our concept was WeFill, a sustainable food delivery service aimed at students that delivers the food directly to student halls in reusable containers and takes them back when they are no longer useful to the student. All the orders are delivered at the same time, on a day agreed by the student community via the WeFill online platform, helping to reduce the number of deliveries and improve mobility within cities by reducing traffic. Our project received good feedback and £2000 in project funding to help turn it into a real initiative, which is still a work in progress at this stage.